Sales enablement is all about equipping your sales team with the right tools, content, and strategies to help them succeed. One powerful way to do this is by implementing the companies sales methodology in your CRM system.

A sales methodology is a structured approach to selling that guides your sales team through each stage of the sales process. By integrating your chosen methodology into your CRM system, you can provide your sales reps with the training and resources they need to execute the process effectively.

For example, if your chosen methodology focuses on consultative selling, you could use your CRM system to capture and score prospect data, automate trackable sales stages and step-by-step workflows, or generate coaching opportunities for your sales organization.

Overall, using a sales methodology within your CRM can help drive consistency, increase accountability, and improve sales rep performance.